This is part two of an a assignment for my Web Design for Journalists class at UMass.
Part one of this post involved me searching for a “terribly designed website” and point out what makes it so poorly designed.
Part two of this assignment requires me to find a well-designed journalism website and make a post about why I like it.
But, as if you couldn’t see this one coming, I have loyally chosen PBS Frontline‘s website.
An aesthetically pleasing example of a well-designed media site.
The Frontline website is aesthetically pleasing, complex yet easy to navigate, and exudes an experience for the user. Here’s how:
- The colors work. Note the varying shades of blue, gray, and purple. And, what pops out is the copany’s logo, which is classically white on red.
- The shapes are spot on. Rectangles and squares follow continuous patterns, are spaced fairly, and are lined up like city buildings and skyscrapers.
- Episodes are featured in two formats, as well as through the program schedule which is clearly marked.
- Links to a popular topics and current affairs section is also clearly featured and is updated fairly regularly.
- The user experience is first exemplified by a savvy theme. When users move their mouse over a featured program, an opaque detail card pops up, giving the viewer more information.
- The front page also features a slick flip-book like rectangle showing off popular episodes.
- When viewers click around the main menu they are taken to slightly less complicated sub-pages that aren’t necessarily less exciting but are clear and concise – and, yes, aesthetically pleasing.
- The font and words are easy to read.
- Their organization is key to helping fans find the shows they love most.
- The screen fits to the window when it is expanded by a user.
- Only one scroll bar is necessary.
It’s hip, it’s cool, it’s professional and is accessible.