A promo for the UMass Film Festival by James Weliver.
Monthly Archives: March 2009
Oh the weather in western Massachusetts
[The following piece is a class assignment for multimedia journalism with Steve Fox.]
By Keith Shannon and Rosie Walunas

George Carlin once noted, “The weather will continue to change, on and off, for a long, long time.” Those were the final words of his character, “The Hippy Dippy Weatherman.” In New England, changes happen rapidly and often – and when least expected.
The blizzard of 1997 dropped almost two feet of snow across the region, staggering numbers for a two-day storm. Residents did not prepare for the snowfall the way they normally would for a storm of this magnitude, many thought it was an elaborate hoax. It became known as the April Fool’s Storm. All of the snow fell between March 31 and April 1, 1997, over a week into spring. Easter fell the day before, with temperatures hitting 63 degrees.
January 6, 2007, the height of winter. Daily Hampshire Gazette reporter Tamara Llosa-Sandor spotted 18-year-old Hannah McQuillan outside of Thornes Marketplace in Northampton, dressed in a tank-top and eating an ice cream sundae. She was no glutton for punishment, nor was she practicing to join the Polar Bear Club for their annual swims in frigid water. It was 63 degrees that day, typical late spring to early summer weather for the region. The normal average temperature on that day would be closer to 23 degrees.
More traditional winter weather did not hit the region until February that year, severely hindering the maple syrup production. Sugarers rely on cold temperatures in December and January for trees to produce enough sap to be boiled down into syrup.
The erratic weather of 2007 had one last surprise. The warmest winter in history, according to the National Oceanic and Atmospheric Association, ended with a storm that dropped 9.5 inches of snow on Amherst overnight between March 16 and 17, just as University of Massachusetts students were preparing to leave for Spring Break.
Snow is not the only winter weather event that New Englanders have to worry about. This past winter began with a massive ice storm in early December, leading to Gov. Deval Patrick declaring a state of emergency across the state. The storm hit hardest in western and central Mass., where over 20,000 homes were without power for days. The storm shattered trees and downed power lines as ice sheeted around them. Goshen residents reported that the ice coating reached over one-inch thick in many cases.
The final storm of the winter fell on March 2, dropping close to a foot of snow in the Pioneer Valley and forcing schools to cancel classes. Some schools in Northern Worcester County had already experienced between eight and ten weather related school cancellations by the second week of January. Because of the state’s strict 180-day requirement for public schools, students must make up for the days that were lost, meaning students will have to attend school at a time when baseball is in full swing and cold days are but a memory.
It did not take long for the storm to be but a memory, either. Warm temperatures in the days following melted most of the winter remnants rapidly. The next weekend, streets of Northampton were crowded with people dressed as Hannah McQuillan was on that January day two years prior.
Filed under Uncategorized
Hidden camera ethics Part II
Rob Spence’s prosthetic eye hidden camera raises issues regarding hidden cameras in documentary programs. There’s no doubt incredible things can be captured using hidden cameras. But when are hidden cameras okay to use, if at all? And is this an ethical practice?
CNBC is premiering a documentary tonight called “Cruise Inc: Big Money on the High Seas,” hosted by travel correspondent and investigative reporter Peter Greenberg. The hour-long program features the Norwegian Pearl of the Norwegian Cruise Line‘s fleet.
According to the CNBC Web site, “Big ships cost big money, and one misstep, whether it’s bad weather, a late departure or even running short on beer, can mean the difference between profits and loss.”
The program seems to be more about showing people the extravagance and what goes into making cruises great, but this program could take a turn if hidden cameras were used to uncover some dirty secrets of the cruise industry.
That sort of reporting is often done by NBC’s “Dateline.” Consider the phrases often used: “we took our Dateline cameras undercover” or “Dateline decided to use hidden cameras to find out.” “Dateline” reporters have uncovered dirty secrets of fast food chains, iPod thieves, and work conditions in Bangladesh.
“There are times when using hidden cameras may be the only way to effectively tell an important story about a significant issue,” according to Bob Steele in the article “High Standards for Hidden Cameras.” Steele also writes, hidden cameras are sometimes used glutinously and as a “promotional device rather than a legitimate journalistic tool.”
In an article with Gaezette.com, Al Tompkins of The Poynter Institute similarly said, ” ‘The reason to go undercover is not to generate ratings and promotion. The reason to go undercover is to generate stories of real value to journalism.’ “
Steele renders hidden camera ethics should be set very high to stay within the law, to respect people’s safety, and to ensure quality journalism.
Filed under Culture, documentary, People, Politic


